Crowdsourcing the Future of a Social Movement

1. Success begins with an aspirational goal and simple call to action.

2. Pre-launch testing can offer useful input.

3. Crowdsourcing doesn’t just happen online.

4. Conducting an open conversation complicates the process but delivers deep insights.

http://ssir.org/articles/entry/crowdsourcing_the_future_of_a_social_movement

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